How important is a reliable shipping platform for craft stores selling on Etsy? For Zuze Pet, it made all the difference in saving time and scaling internationally.
Zuze Pet is a Latvian pottery workshop, where Jogita Kristiņa creates unique, handmade, and functional ceramic dishes for four-legged companions. The boutique ceramics business mainly offers pet owners dishes, slow feeder bowls, and pet ash urns.
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Ceramic pet products
January, 2024
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What started as a personal journey at the Art Academy of Latvia's Ceramic Department became a love affair with clay, form, and function. As Jogita honed her craft and eventually opened her own “Jogita Art Studio”, she discovered something unexpected: her two greatest loves, art and animals, could come together most beautifully.
This is the story of how one entrepreneur turned her passion for handcrafted ceramics and her devotion to furry companions into Zuze Pet—a brand that celebrates the bond between pets and their owners through artisan-quality, handmade products.
The transition from a hobby to a full-time job didn’t happen overnight, it was a slow and gradual process.
At first, Jogita created all types of ceramic pieces, but as she worked with clay day after day, a clear niche emerged: functional pet pieces. She created pet urns that honored beloved companions, and unique feeding bowls for cats and dogs that elevated everyday moments into something special. This was where her heart truly belonged, and turns out, there was a market for it.
“After analysing available offerings both in the local market and the offering on Etsy marketplace, I decided to turn the focus on this specific niche. That’s when Zuze Pets was born.” / Jogita Kristiņa, the founder of Zuze Pet
Now, Jogita and her trusted partner Pepe are building the brand and online presence, primarily on Etsy. Their creations resonate with customers who consider their cats and dogs to be cherished members of the family. Although Jogita is an artist, she admits that when talking about business growth, all emotions must be put aside.
Today, Jogita and her trusted partner Pepe are building the brand and its online presence, primarily on Etsy. Her handcrafted creations resonate deeply with customers who view their cats and dogs as cherished members of the family.
Yet despite being an artist at heart, she holds a valuable experience in finances. Jogita understands that sustainable business growth requires a pragmatic approach.
"If some products aren't popular, it shouldn't discourage you. Instead, analyze what could be improved and continue to experiment. Test different approaches until you find what resonates and has the potential to become popular."
It's this pragmatic, data-driven mindset that led Jogita to Swotzy.
Initially, it was the competitive shipping rates that caught Jogitas attention, but what made her stay was the platform's ability to streamline her entire shipping workflow. What once took multiple shipping carrier platforms, contracts, and manual processes now happens in minutes.
“Creating a new shipment from any of the top shipping carriers is super easy and fast, and I don’t have to sign any contracts with each shipping carrier separately or waste time navigating different platforms. Everything I need is in one place.”
For a business like Zuze Pet, shipping handcrafted ceramics to customers across the UK, USA, Australia, and throughout Europe, reliability and simplicity is essential. Managing international logistics for fragile, artisan products requires a partner who understands the stakes.
“I truly appreciate the friendly and helpful attitude from all of the Swotzy team members. The Swotzy team is super, super friendly, and it really is really refreshing.”
For Jogita, success isn't measured solely in sales numbers or product launches. It's found in the messages from customers who share photos of their pets enjoying their handcrafted bowls, or the heartfelt notes of gratitude when a custom urn helps them honor a beloved companion.
Multi-carrier access with competitive international rates from all major carriers—without needing separate contracts
Real-time rate comparison allowing quick selection of the best price and delivery time for each international destination
Quick label generation that simplified the fulfillment process for fragile, handcrafted items
Single platform consolidation eliminating the need to navigate multiple carrier websites and systems
As Zuze Pet continues to grow, Jogita's approach balances artistic passion with business pragmatism—a combination that has proven essential for sustainable success.
What started as a personal journey at the Art Academy of Latvia's Ceramic Department became a love affair with clay, form, and function. As Jogita honed her craft and eventually opened her own “Jogita Art Studio”, she discovered something unexpected: her two greatest loves, art and animals, could come together most beautifully.
This is the story of how one entrepreneur turned her passion for handcrafted ceramics and her devotion to furry companions into Zuze Pet—a brand that celebrates the bond between pets and their owners through artisan-quality, handmade products.
The transition from a hobby to a full-time job didn’t happen overnight, it was a slow and gradual process.
At first, Jogita created all types of ceramic pieces, but as she worked with clay day after day, a clear niche emerged: functional pet pieces. She created pet urns that honored beloved companions, and unique feeding bowls for cats and dogs that elevated everyday moments into something special. This was where her heart truly belonged, and turns out, there was a market for it.
“After analysing available offerings both in the local market and the offering on Etsy marketplace, I decided to turn the focus on this specific niche. That’s when Zuze Pets was born.” / Jogita Kristiņa, the founder of Zuze Pet
Now, Jogita and her trusted partner Pepe are building the brand and online presence, primarily on Etsy. Their creations resonate with customers who consider their cats and dogs to be cherished members of the family. Although Jogita is an artist, she admits that when talking about business growth, all emotions must be put aside.
Today, Jogita and her trusted partner Pepe are building the brand and its online presence, primarily on Etsy. Her handcrafted creations resonate deeply with customers who view their cats and dogs as cherished members of the family.
Yet despite being an artist at heart, she holds a valuable experience in finances. Jogita understands that sustainable business growth requires a pragmatic approach.
"If some products aren't popular, it shouldn't discourage you. Instead, analyze what could be improved and continue to experiment. Test different approaches until you find what resonates and has the potential to become popular."
It's this pragmatic, data-driven mindset that led Jogita to Swotzy.
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