How can a rapidly growing startup keep pace with its shipping demands? Selfnamed found the answer in automated logistics. The result? 2x growth in 12 months, 6,000+ customers across 30 markets.
Anyone looking to start their own e-commerce store can sell Selfnamed-made products under their own brand. Customers choose the product formula, customize the packaging, and launch direct shipping – all with no minimum order requirements.
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Private-label cosmetics
October 2023
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Selfnamed is a Latvian startup with a clear vision: to make the beauty industry accessible to everyone. Its mission is to break down the barriers between an idea and a finished product, empowering aspiring entrepreneurs to bring their brands to life.
Early in its journey, Selfnamed became a rising star among e-commerce entrepreneurs. But with rapid growth came growing pains—how to keep the flow of deliveries running as smoothly as the business itself?
In the early days, Selfnamed took the straightforward approach: connect directly to each carrier, one by one. Each carrier had its own API—a digital bridge that let systems talk to each other and exchange shipping data automatically.
It worked. But as volumes grew, so did the complexity.
What started as a simple solution became a tangled web of integrations, each demanding constant attention and maintenance. To move forward, Selfnamed needed to untangle the mess.
They identified three critical pain points:
1. Multiple API integrations
Each API connection created an overly complex web of processes that demanded constant technical maintenance.
2. Resource drain
Handling lost shipments meant adapting to each carrier’s unique rules and procedures.
Sometimes communication stretched on for days.
3. Sky-high shipping costs
As a growing company with modest shipping volumes, Selfnamed faced a common catch-22: They needed high shipping volumes to get low rates, but they needed low rates to attract enough customers to generate high volumes.
The technical complexity, resource drain, and rising costs created an inflection point. Selfnamed had to choose: continue wrestling with a system that wasn't scaling, or find a better way forward.
In 2022, that search led them to Swotzy—a platform purpose-built to solve exactly these kinds of logistics challenges.
The idea was powerful. With Swotzy, Selfnamed could break free from their old system, and they could automate logistics where it truly mattered.
Swotzy would provide a single API connection, replacing all the others and becoming the one point of contact for fast communication with carriers. Plus, Swotzy would bring significant added value with its extensive carrier network and competitive shipping rates.
The Selfnamed team was on board, and Swotzy’s team began integrating Selfnamed with our platform, allowing the company to continue operations without any disruptions.
"Communication with Swotzy stands out for its speed and responsiveness, and replies are often measured in hours, not days. The Swotzy team is proactive, positive, and always focused on finding the best solution." — Kristaps Birmanis, Marketing and Business Development Manager
With the partnership underway, Selfnamed’s logistics became significantly simpler, both technically and operationally.
1. A unified integration
Swotzy provided a centralized shipping platform that transformed their tangled infrastructure into a unified ecosystem.
2. Proactive carrier communication support
Swotzy’s support team took over daily communication with carriers and, understanding Selfnamed’s logistical specifics,
became a trusted partner for e-commerce shipping matters.
3. Growth-friendly shipping rates
Selfnamed gained access to transparent carrier pricing typically reserved for companies with massive shipping volumes.
With these solutions in place, Swotzy helped Selfnamed redirect resources from operational concerns to strategic growth, in result strengthening their international competitiveness.
Thanks to the new, automated shipping system, Selfnamed doubled their business in a year and reached over 6,000 customers across 30 international markets.
Kristaps Birmanis notes that “Swotzy has been instrumental in helping Selfnamed access non-traditional markets – the UK being a prime example.” This also includes Germany, the Netherlands, France, and the US, markets that previously required significant resources to serve.
Each new market and customer brings Selfnamed one step closer to fulfilling their mission: making the natural cosmetics industry accessible and being at the forefront of sustainable entrepreneurship.
“It's truly important to us to support small businesses that want to deliver the best possible product to their customers – for both skin and the environment. Sustainability plays a crucial role in this equation.” — Kristaps Birmanis, Marketing and Business Development Manager
For us here at Swotzy, partnering with Selfnamed has been a genuine pleasure. This collaboration proves that with the right tools and support, ambitious businesses can unlock broader growth opportunities and successfully compete on a global scale.
Selfnamed simplified their complex logistics by consolidating multiple carrier APIs into a single integration with Swotzy, reducing technical maintenance and operational overhead
Swotzy’s proactive carrier communication support helped Selfnamed manage daily shipping issues efficiently, improving reliability and customer satisfaction
Access to competitive, growth-friendly shipping rates enabled Selfnamed to lower costs and serve new international markets, including the UK, Germany, the Netherlands, France, and the US
The streamlined logistics platform allowed Selfnamed to focus resources on strategic growth, resulting in doubling their business within a year and reaching over 6,000 customers across 30 international markets
Selfnamed is a Latvian startup with a clear vision: to make the beauty industry accessible to everyone. Its mission is to break down the barriers between an idea and a finished product, empowering aspiring entrepreneurs to bring their brands to life.
Early in its journey, Selfnamed became a rising star among e-commerce entrepreneurs. But with rapid growth came growing pains—how to keep the flow of deliveries running as smoothly as the business itself?
In the early days, Selfnamed took the straightforward approach: connect directly to each carrier, one by one. Each carrier had its own API—a digital bridge that let systems talk to each other and exchange shipping data automatically.
It worked. But as volumes grew, so did the complexity.
What started as a simple solution became a tangled web of integrations, each demanding constant attention and maintenance. To move forward, Selfnamed needed to untangle the mess.
They identified three critical pain points:
1. Multiple API integrations
Each API connection created an overly complex web of processes that demanded constant technical maintenance.
2. Resource drain
Handling lost shipments meant adapting to each carrier’s unique rules and procedures.
Sometimes communication stretched on for days.
3. Sky-high shipping costs
As a growing company with modest shipping volumes, Selfnamed faced a common catch-22: They needed high shipping volumes to get low rates, but they needed low rates to attract enough customers to generate high volumes.
The technical complexity, resource drain, and rising costs created an inflection point. Selfnamed had to choose: continue wrestling with a system that wasn't scaling, or find a better way forward.
In 2022, that search led them to Swotzy—a platform purpose-built to solve exactly these kinds of logistics challenges.
The idea was powerful. With Swotzy, Selfnamed could break free from their old system, and they could automate logistics where it truly mattered.
Swotzy would provide a single API connection, replacing all the others and becoming the one point of contact for fast communication with carriers. Plus, Swotzy would bring significant added value with its extensive carrier network and competitive shipping rates.
The Selfnamed team was on board, and Swotzy’s team began integrating Selfnamed with our platform, allowing the company to continue operations without any disruptions.
"Communication with Swotzy stands out for its speed and responsiveness, and replies are often measured in hours, not days. The Swotzy team is proactive, positive, and always focused on finding the best solution." — Kristaps Birmanis, Marketing and Business Development Manager
With the partnership underway, Selfnamed’s logistics became significantly simpler, both technically and operationally.
1. A unified integration
Swotzy provided a centralized shipping platform that transformed their tangled infrastructure into a unified ecosystem.
2. Proactive carrier communication support
Swotzy’s support team took over daily communication with carriers and, understanding Selfnamed’s logistical specifics,
became a trusted partner for e-commerce shipping matters.
3. Growth-friendly shipping rates
Selfnamed gained access to transparent carrier pricing typically reserved for companies with massive shipping volumes.
With these solutions in place, Swotzy helped Selfnamed redirect resources from operational concerns to strategic growth, in result strengthening their international competitiveness.
Thanks to the new, automated shipping system, Selfnamed doubled their business in a year and reached over 6,000 customers across 30 international markets.
Kristaps Birmanis notes that “Swotzy has been instrumental in helping Selfnamed access non-traditional markets – the UK being a prime example.” This also includes Germany, the Netherlands, France, and the US, markets that previously required significant resources to serve.
Each new market and customer brings Selfnamed one step closer to fulfilling their mission: making the natural cosmetics industry accessible and being at the forefront of sustainable entrepreneurship.
“It's truly important to us to support small businesses that want to deliver the best possible product to their customers – for both skin and the environment. Sustainability plays a crucial role in this equation.” — Kristaps Birmanis, Marketing and Business Development Manager
For us here at Swotzy, partnering with Selfnamed has been a genuine pleasure. This collaboration proves that with the right tools and support, ambitious businesses can unlock broader growth opportunities and successfully compete on a global scale.
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